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Digital Marketing

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SERVICES WE OFFER

SEO, SEM, SOCIAL MEDIA, EMAIL MARKETING, PPC, CONTENT

Having a great website is just the beginning of your online journey. Your website is your online business development tool 24/7. Investing in long-term strategies like Digital Marketing, SEO and Monthly Website Maintenance ensures you will continue growing.

Using a digital marketing plan, will help to unlock the online revenue potential by creating an engaging online presence for your company, designed to convert prospects into leads.

Your website needs to be 100% responsive, be up-to-date and informative, cover the four pillars of SEO (technically indexed, relevant content, on-site optimised and an off-site authority), and used to create a funnel as a pathway to capturing prospects and moving them towards making a purchase with your business.

KEYWORD RESEARCH

Keyword research is the process by which you research popular search terms that are applicable to your business that people type into search engines like Google. These keywords are then included strategically into your content so that your content appears higher on a search engine results page (SERP).

COMPETITIVE ANALYSIS

Competitive analysis is a strategy where you identify your major competitors and research their online information, products and marketing strategies. This helps you learn how your competition is making their stamp in SERP, and in turn create solid business strategies that can improve on your competitor’s.

LOCAL SEO

Target the right market by using local SEO strategies. Understand your clients and set up specific campaigns and tweak as necessary to improve results. Local searches usually happen when a user is on-the-go, keying or speaking into their mobile device.

SOCIAL MEDIA MARKETING

Social media marketing includes posting text and image(s) or videos, and any other content that will drive audience engagement. This also includes the use of paid social media advertising. By utilising a targeted social media marketing plan, you can increase sales, visitors, interaction on any of the social media platforms.

PPC ADVERTISING

Pay-per-click advertising is a form of paid advertising in which you pay a fee each time one of their ads is clicked. For start-up businesses, this can be a great way of buying visits to your site and obtaining immediate traffic, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

GOOGLE ANALYTICS

Google Analytics works with the inclusion of a block of JavaScript code on all pages in your website. When users to your website view a page, this code references a JavaScript file which then executes the tracking operation for Analytics. The standard version of Google Analytics is completely free to use.

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LEAD GENERATION

LEAD THE PACK

Grow your sales with well planned landing pages. Always offer your visitor, and prospective new customer/client, a creative way to work together using engaging and persuasive techniques to nurture leads.

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