DOES SEX REALLY SELL IN ADVERTISING?
According to Wikipedia: Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity, pin-up models, and muscular men. “Sex sells” became a controversial issue, with techniques for enlarging and titillating the audience challenging conventional moral standards.
The use of sex in advertising can be highly overt or extremely subtle and, on some level, subliminal. It ranges from relatively explicit displays of sexual acts and seductive behavior aimed at the viewer, to the use of double-meanings and underlying sexual references that are more subconscious. Sex in advertising relies on evolutionary processes and varies in effectiveness depending on the culture and gender of the receiver. The use of sex in advertising has been criticized for its tendency to objectify the female body and emphasizing various stereotypes.
So, what’s my take on it all. Well, the image used on this article may have got your attention! But what’s a model spread over a hay stack got to do with workplace safety signs. My answer is: Nothing. I just couldn’t be bothered looking for another image for an article so kept this one. Thought I’d write an article around the image instead. You’re reading it aren’t you?
I do hope when they were taking this photo that they had No Smoking signs up – else the hay stacks would singe her clothing.