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Well, according to John Williams from, branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. Reference: The Basics of Branding by John Williams   Thanks for taking the time to

There is a very good reason for making sure that your professional bio is one of the best marketing pieces you will ever prepare, especially if writing for LinkedIn, and that is that first impression counts.   From a really good profile pic, you can reach a whole lot more. Your picture (and bio) can have an impact on job opportunities and ultimately your career by impressing the viewer. Following the selection of a great pic, is a well written professional bio about who you are and what you do. Kind of like an ‘about’ page on a website, but focusing on just you. I’ve done a little research on this and found the following information from varying articles across the internet that I believe you may find helpful. Your Profile Photo Orbit Media Studios: an article by Andy Crestodina titled 9 Tips to Nail Your Social Media Profile Picture. Here Andy covers information on how to take a great profile photo, what to do and what not to do. Andy goes into great detail about framing the head-shot, body language, backgrounds and branding. Inside Blogging: had an article by Vico Biscotti titled The Worst Mistakes in Choosing Your Profile Picture. Vico discusses the point

Ever wanted to know what some of your colleagues are actually saying when they use an acronym, or business word abbreviation like ERP, CRM, EDM or B2B? Well, you're not alone! Most of us have probably heard of, or know what they mean. Some are common sense. Occasionally one sneaks in to the discussions that we just have no idea what it means, nor the braves to ask what it stands for? Business language can be hard to understand, especially for beginners in the field. There are business acronyms old and new that can confuse if not correctly understood. I generally find there are two types of users for business acronyms: Type 1 - those that try to impress, and Type 2 - those that want to take shortcuts. I hope that I am classified as the user taking shortcuts rather than typing out the whole term every time. Usually in an email or post I'll cover what the acronym stands for in the first instance so the reader is totally aware of what I am talking about. For this reason I've put together a gathering of acronyms that you can refer to regularly so you don't go away from a meeting wondering what the

Document history and version control is used to record detail of minor and major amendments (reviews) to Organisation documentation. All documents should contain a document history on the final page and any amendments are to be noted in this final section as well as the name of the authority giving the document approval and the date it was approved for use within the organisation. The version number should be included in the header of the title page and in the footer of every page of the document.   Intent This document is intended to define clearly what is required to be included in the Document History and Version Control page of documents and why, what is to be included in headers and footers of documents and forms and applies to all document writers across the organisation.   Relevant Definitions In the context of this document: Organisation documents means any document that is written for the Organisation to be used cross the Organisation as a whole including but not limited to policies, procedures, guidelines, forms etc (i.e. not inter-departmental documents such as Work Instructions)   Procedures Document History and Version Control Although version control provides a mechanism for knowing where your document is up to, it is not sufficient in itself to

There are so many scams out there that claim you can make mega-bucks in the first year from great business ideas. My thoughts are, if that's the case, why are there so many people still searching for the payload - the business idea you can run on your own and not have anyone tell you what and how to do it. I found one such website titled 'best business start while working full time job' - um yeah, right! Apparently this dude made $160,000 in 1 year while working a full-time job, he will show you how. Probably for a hefty price, and that's how he made his $160,000. Advising others how to be an entrepreneur. Apparently if you start a blog as a viable source of income. How I say? Well, according to him there are many topics that you can turn your blog into profitable content. Turn your blog into six-figure businesses with a combination of email subscribers, affiliate marketing, blog sponsorships and other revenue streams. Interesting! So, theory has it, if I keep posting on this blog with interesting and relevant content, I will be able to build an audience and community around this blog. Nice! I think I'll check out

Found this article whilst researching for information on growing a small business and strategies that can help. This article titled 9 Tips for Growing a Successful Business is written by Chris Seabury for Investopedia and in his words, covers the idea that to have success in business today, you need to be flexible and have good planning and organisational skills.

There are many ways to help your business stand out from the crowd. Don’t under estimate the importance of your own website showcasing your business. Many business relationships start online now, particularly through search, which means that it’s critical that companies do everything they can to show up with relevant, up-to-date and useful information on their website.

It’s common sense that you don’t need to have a huge marketing budget to make an impact in business today. With careful planning and smart strategies, most startup small businesses can make a huge impact on the smallest of budgets. For instance, if you find it overwhelming, call a profession for help. Don’t be afraid to say you have a very small budget – most startup small businesses do. If you find the right professional, that you feel comfortable with and you have followed your gut feeling that this is the one, then you should soon see compelling results of return on investment.