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What's with the name? Creating newsletter names for your monthly or weekly newsletter can often be the most difficult part of starting the campaign. You either want it to be catchy or you want it to be memorable, but you want to call it something other than 'News'. If you are just starting your newsletter, you’ll have to come up with a catchy title to engage your readers. Make sure your title is visually appealing and supports your message. Whilst on the note of how often, daily newsletters in my opinion will be unsubscribed quickly as they will be deemed as annoying, even if they are of interest to the reader. People don't have time to do their job and read your newsletter every day. Keep it to monthly, or if you have to weekly. Weekly is good if you are retail and have weekly specials you need to get out to your customers. Ever wanted to come up with the best newsletter name? Focus on Your Industry, not Your Company Name If you want people to sign up for your email newsletter, it needs to stand out from the billions of other newsletters your customer is already subscribed to. Your customers and target audience don’t