What’s with the name?
Creating newsletter names for your monthly or weekly newsletter can often be the most difficult part of starting the campaign. You either want it to be catchy or you want it to be memorable, but you want to call it something other than ‘News’. If you are just starting your newsletter, you’ll have to come up with a catchy title to engage your readers. Make sure your title is visually appealing and supports your message.
Whilst on the note of how often, daily newsletters in my opinion will be unsubscribed quickly as they will be deemed as annoying, even if they are of interest to the reader. People don’t have time to do their job and read your newsletter every day. Keep it to monthly, or if you have to weekly. Weekly is good if you are retail and have weekly specials you need to get out to your customers.
Ever wanted to come up with the best newsletter name?
Focus on Your Industry, not Your Company Name
If you want people to sign up for your email newsletter, it needs to stand out from the billions of other newsletters your customer is already subscribed to.
Your customers and target audience don’t really care about your business name, so including it in the title of your newsletter is not usually very compelling.
A better option is to focus on your niche or industry. Consider the benefits for your subscribers. Readers want to know what they get for the price of their email addresses.
One winning strategy for naming your newsletter is to incorporate the benefits your subscribers get by reading your emails. Show the value you bring them. Doing so tells subscribers exactly what kind of content they can expect from you and establishes a common connection between you, making them more likely to subscribe in the first place and read your emails.
If your newsletter title names the people who will most benefit from it, they are far more likely to subscribe because they know you’re writing especially for them. Upshot of all this information is:
- Focus on your industry, not your company name
- Consider the benefits for your subscribers
- Always remember who your target audience is
- Don’t call it a newsletter, that’s boring
Research is easy, selecting the best one is the hard part
Recently I was asked to come up with a catchy and creative name for a newsletter. I needed to replace the generic ‘InstantIQ News’ and wanted something that stood out as clever and catchy, yet associated with the business itself. So I did some research and located quite a few websites that had information on words to replace ‘newsletter’ or ‘news’.
With so many to choose from my favs selected were (listed below) as these were words that associated with the business I was working for:
- Bloodline
- Cognizance
- Immunologic
- In Vision
- Indicative Insider
- Instant IQ
- Reagent Roundup
- Symptomatic Snapshot
- Tech Talk
- The Home Front
- The Pulse
Marketing your email newsletters is all about sticking out from the crowd. Here’s a list of over 100 alternative words to replace the plain old, worn-out word “newsletter” or “news” to inspire creativity for the new title of your unique newsletter. Knock yourself out as there is a huge range to inspire (listed in alphabetical order).
- Account
- Action
- Advance Bulletin
- Advice
- Alert
- Announcement
- Appeal
- Are We There Yet?
- Auto-Mate
- Baking Bad
- Banner
- Beats
- Beaver
- Beyond Beta
- Bona Foodie
- Bottoms Up
- Brief
- Broadcast
- Bulletin
- Cable
- Calculated Thoughts
- Caller
- Challenge
- Chequemate
- Chronicle
- Cliff notes
- Clips
- Cognizance
- Comet
- Communication
- Community Pathways
- Compounding Interest
- Connection
- Content
- Cruising
- Customer First
- Data Points
- Digest
- Discovery
- Dispatch
- Doctor
- Don’t Skip a Beat
- Download
- Eclipse
- Editorial
- eMagazine
- Enterprise
- Examiner
- Express
- Flyer
- Food for Thought
- Forum
- Get to the Point
- Going Places
- Grassroots Gazette
- Guide
- Hair Me Out
- Handbook
- Happenings
- Headlines
- Heartbeat
- Helper
- Homeowner’s Quarterly
- HResource
- Hunter
- In Focus
- In Good Health
- Inside Look
- Insider
- InSights
- Inspired Interiors
- Investor Insight
- IT Connect
- Journal
- Jumper
- Kids Chronicle
- Kids Corner
- Kindred Spirits
- Latest
- Lawyer
- Lend Me Your Eyes
- Letter
- Lines
- Linesman
- Little Bits
- Marketing Directions
- Marketplace News
- Memo
- Mentor
- Mercury
- Messenger
- Monthly
- Neighborly News
- Network
- News Scout
- Newsbites
- Newspage
- NextDraft
- Notes
- On the Road
- Organiser’s Tool Bag
- Pages
- Passion N Fashion
- Perfect Fit
- Playbook
- Positive Changes
- Post
- Publication
- Pulse
- Punchlist
- Racer
- Reading list
- Real Estate Insider
- Realty Report
- Realty Street
- Report
- Reporter
- Republic
- Resource
- Review
- Roundup
- Segments
- Seller
- Sentences
- Sentinel
- Singer
- Smart Move
- Smoke Signals
- Snapshot
- Spectator
- Speed
- Stalker
- Star
- Staying in Touch
- Stealth
- Step up the Beat
- Summary
- Talk Back
- Talker
- Tasty
- Tax Trends
- Teacher
- Tech Times
- Technology Times
- Telegraph
- Telephone
- Teller
- Teller Smiles
- The Bench Press
- The Cat Walk
- The Community Action
- The Competitive Edge
- The Dish
- The Drive
- The Fence Line
- The Food Chain
- The Guided Light
- The Home Front
- The Honor Roll
- The Investment Portfolio
- The Jetsetters
- The Lender
- The Messenger
- The Neighborhood
- The Pacemakers
- The Quarterly Comfort
- The Reader Review
- The School Scoop
- The Supporter
- The Truth
- The Ultimate
- Thrive
- Tips
- Today
- Trends
- Trends
- Trumpet
- Truth
- Update
- Updates
- Variety
- Vroom
- Way To Go
- Web
- Weekly
- Witness
- Words
- Worker
- Wrap-up
- Writer
Thanks for taking the time to read.