WHAT IS YOUR USP?
USP means ‘unique selling proposition’. For your marketing to be effective, it’s important for you to know, and be able to summarise in a single line, what your USP is.
To find this out, some questions to ask yourself may be:
- What makes you different from everyone else?
- Define what you do best
- What people do you want to do it for?
- What keywords would you search for to find your business?
- What is missing from your competitors websites?
MAKE YOUR BUSINESS UNIQUELY YOU
I can’t agree with this more. Pure Public Relations has an article on this statement. A well written piece about it being important to be yourself. That many business owners base their business model on others already in the market, however by doing this they are setting themselves up to be just another player in the market.
Read their article as it has great advice for you to think about.
BUSINESS SIGNAGE
A slightly different area, but just as important for a ‘bricks & mortar’ business is to have stand out signage.
An article by Vinage Customs has some great content, help and strategies on being bold with design. Seek the services of a professional designer who can help you come up with a great concept for your sign, so that you can stand out from your competitors.
Being creative with your words is just as important and can also reward you with a bunch of new customers.